Lindt is looking to launch an m-commerce platform. The company has also identified mobile as a key channel to boosting sales in 2013. It will also look into branded games as well as selling directly from mobile
They are looking at how they can pioneer the use of mobile, both in terms of driving brand equity but also as a revenue driver and have revamped their website so that people can buy on-line. They are now looking at how they can adapt this strategy in a mobile context.
Separately, the brand is working with convenience stores and supermarkets across the UK to redefine what it says are “dull” in-store experiences for customers in the confectionery aisles.
Penny Winter – The UK Knack Group
www.theukknackgroup.co.uk
