The first store in Nottingham is to be opened this Wednesday having ambitions to be the biggest baby retailer in Britain.
Kiddicare is owned by Morrison’s and apart from a single store in Peterborough next to its headquarters; Kiddicare sells its products over the internet.
Morrison’s are now looking to expand Kiddicare’s footprint nationwide with a £200m business within the next 4 years.
Penny Winter – The UK Knack Group
www.theukknackgroup.co.uk
