Mustard TV, led by publisher Archant, has revealed more details of the channel's plan for its 12-year licence, awarded by Ofcom on Wednesday.
It will also develop a degree in television production with Norwich University College of the Arts (NUCA).
The city centre-based service will start broadcasting in autumn 2013
Penny Winter – The UK Knack Groupwww.theukknackgroup.co.uk