A recent article in the New York Times has led to the rumour that Bloomberg might be interested in buying social networking site LinkedIn and delve into talent and career services. But a report by Forbes today argues that the two parties are not made for each other for three reasons:
LinkedIn is too expensive with a market capitalisation of almost $12 billion. But there is also a user/customer dilemma as LinkedIn services are mainly free, while Bloomberg charges it customers. Lastly, the technology both companies use are considered too disparate with LinkedIn representing the modern generation, compared to Bloomberg’s more old-fashioned use of technology.
Penny Winter – The UK Knack Group
