Microsoft
is launching a London based gaming development studio focusing on cloud-based
games for tablet, TV and mobile devices.
The Lift London Studio, led by Lee Schuneman, will support other
start-up games studios as well as developing its own products, including games
for Android, Amazon and Apple platforms. The expansion could create new
jobs. Lift London will also develop
games for platforms beyond Windows 8 and Xbox such as Android, Amazon and
Apples iOS as Microsoft bids to make a land grab for the cloud-based gaming
ecosystem.
Penny Winter – The UK Knack Group