Wednesday 30 January 2013

Juice Burst marketing campaign means doubling of turnover


West Midlands-based Purity Soft Drinks is relaunching its Juice Burst brand as part of a new strategy to gain supermarket listings and double sales.  Langholm Capital, which owns Purity, is aiming to double the company’s £16.1m turnover, and has invested £2.5m in a new plant to increase production by 50%.

Penny Winter – The UK Knack Group

www.theukknackgroup.co.uk